02-03-2009
Ghost train - Season 3
After having been complaining so much on trains - just to prove that after 4 years in London, I am not sooooooo British just yet, - I came across recently the new ad campaign for Eurostar and I have to admit that from both sides of the Channel, creativity is something you can rely on - more than their trains. And the interesting fact about it is that rather than developping common campaigns - basic and dull- in both countries, Eurostar really makes an effort at developping clever campaigns separately, often manipulating cliches both populations have on each other, to keep the old rivalry alive in an effective and funny way. Cause after all, who can be better at taking the p*** out of the French than the Brits? And vice-versa.
*London for cheaper
* Spring in London
*Romantic break in London
"Advertising: the science of arresting the human intelligence long enough to get the money from it. " - Stephen Leacock